Mint Mobile is good, and could be great, but just isn’t as good as it once was.
I’ve been a long-term Mint customer, and have been spending only fifteen dollars a month for my cell service. Moreover, I pay for the entire year, which means I needn’t think about it for twelve months, and more recently have used its family plan for my wife’s service, and appreciate the advantage of a single provider account for both of us.
One objection however is its eSIM policy, which limits customers to five free every twelve months and then charges three dollars for each subsequent one.
I swap devices, and could easily do so for the first few years. I’d just power off the device, pop out the SIM, and then slip it into the other.
This process was even easier with Mint than my previous provider, which required a phone conversation each time. However, it has become more expensive with eSIMs, and as such means that I’m getting less for the same.
The loss, or cost, could seem trivial and yet still is a loss, and cost, nonetheless. Moreover, it has appeared since I started using the service.
I could obviously switch service providers, which is something I suspect neither Mint nor I want. I could also restrict device swaps to once every ten to twelve weeks, or just consider the additional fees part of the overall cell service cost, which is probably still cheaper with Mint than other providers.
I realize that the world in a grander scheme is confronting bigger challenges, which is why I would suggest something this small, and that costs the company so little, could nonetheless seem significant, which could be consistent with its brand as a no-nonsense service provider. Other cell service providers might add fees, Mint could argue, while Mint will not.
Why not keep long-term customers content, or at least allow them to keep what they’ve always had?
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