Another One

I expected more fundraising chatter when I turned on WBEZ this morning and was surprised by the regularly scheduled programming.

I heard four promos and ads before any news yesterday morning. I heard several more spots and a traffic report along with some headlines before the latest financial appeals resumed.

WBEZ reportedly wants to raise one million dollars by the end of the month. Its previous fundraiser, which ended about three weeks ago, seems to have left it substantially short of this goal, so it initiated a follow-up this week, and is reportedly still some $300,000 short of its finish line.

The previous one, which lasted for over a week, offered monthly donors a generic stream that allowed them in exchange for any local coverage to avoid these appeals, which is better I guess than enduring this incessant and irrelevant chatter. This second fundraiser for whatever reason did not include such a stream for those who already donate every month.

WBEZ didn’t learn any lessons in other words and cannot balance a budget. It continues to blame its financial challenges on the federal funding cuts from more than a year ago as if these cuts hadn’t been championed by conservatives for years, and if responsible executives hadn’t had enough time to formulate backup plans.

None of these concerns and others has been assuaged by the latest Chicago Public Media initiative, which is a public social network called < chicago.com >. This network according to CPM will be a collaboratively-constructed public space for community conversations and local information as well as other content.

Unclear at least at the moment is whether this network will identify curated content and if the rest will be assessed for accuracy, which are two crucial public media functions. How will users know whether the information in this network is as reliable as what they hear on the radio? How will they know whether these guides are as reliable as the ones that appear in the newspaper?

This issue has already arisen in response to an AI-generated SUN-TIMES summer reading guide last year. It will only become more urgent in this new initiative unless users expect something other than curated and credible content in this space, which in my opinion would challenge a fundamental public media function.

No one whom I read seems to know the future of journalism in this increasingly digitized world. Regardless, the stakes given the way AI has been seeping throughout societies might never have been higher.

Countries still need public media to democratically survive. Communities still need sustainable public media to thrive.

Here’s hoping that Chicago Public Media knows what it is doing, and is responsibly using what we donate.